This plant comes from Vietnam and is a member of the Gesneriaceae. The most familiar species in the family are the African Violets (Saintpaulia) and the Streptocarpus. All chiritas come from Asia, but Saintpaulias and Streptocarpuses from Africa. The tamiana is a very easy plant to grow, requiring shade and warmth, and is therefore very suitable for the living room. This particular sort has a long flowering period, so will give you a lot of pleasure throughout the year.
You can water overhead, but do not use cold water, because it will leave marks which look unsightly. They can be fed with a general houseplant feed.
The ‘Maysie’ has recently been brought onto the market and is being produced in Holland and Denmark. If you can read Dutch, you can have a look in the Vakblad voor de Bloemisterij.

Chirita tamiana 'Maysie'